Sports Advertising Pumps The Breaks

Gatorade New Product Launch

Gatorade doesn't just make drinks to replace the sweat of chiseled, glistening pro athletes in fast-paced hard-hitting sports montage commercials. They also make stuff for the less glamorous moments—the post-workout recovery moments where muscle is rebuilt and irrational superstitions about lucky ice tanks are revealed.

We created these spots to help launch Gatorade's new line of products designed specifically to help athletes recover better in their time off the field... because if it's not game time, it's recover time.