Botanicals Get Spirited

Grey Goose Essences Global Product Launch

The pandemic dragged on. Social skills atrophied. Bar stools gathered dust.

In the midst of the once-in-a-century global shitshow that was the COVID-19 experience, Grey Goose launched Essences. A vibrant, sensorial new line of fruit and botanical infused vodka that served as a stark contrast to the sensory doldrums of lockdown. But without bars and restaurants open to actually taste it, we looked to translate the feeling into ad objects for other senses to enjoy.