Usain Bolt Races 11 Million Fans

Gatorade Athlete Tribute Campaign

It’s hard to comprehend just how fast Usain Bolt was at his peak. You can Google the records, you can watch the footage, but you’ll never truly get how freakishly, God-like fast he was until you try to move that fast yourself.

So on the day of his last career race, we turned the launch of Instagram Stories into an opportunity to help the world wrap their heads around his speed, challenging every fan out there to move their fingers as fast as Bolt could move his feet.